Content Or Popularity?

Propelled by the fact that Xiaxue actually was deemed important enough to be included in the National Library’s archival, I checked her blog to find that there are in the region of 16,000+ visits per day.

Admittedly, I initially thought that this was some inflated number or spam or something, but looking closer at her comments, they’re in the 300+ region for a post. Given that it’s widely accepted that content is written by 1-2% of the population (so 300 comments translates to roughly 15,000 readers), it’s probably a somewhat accurate figure.

So I’m really wondering what someone like Mitch Joel or Seth Godin’s take on this would be. I wonder if it’s a local phenomenon, or if this is seen elsewhere as well. (Tila Tequila points to it being the same case, at least in the US).

I kinda think the fact that someone who literally blogs randomness about her life gets 16,000 hits a day, is probably a little hard to swallow for those people trying to really do good for the community and make the world a better place.

From a marketing point of view, it’s amazing though. I could send Xiaxue a free product of mine, and instantly generate word of mouth among 16,000 other people.

Who knew when we were learning about “gatekeepers” of communities, they might one day refer to her.

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4 Responses to “Content Or Popularity?”

  1. Mitch Joel - Twist Image Says:

    I’ll steal one of Seth’s lines: “your mileage may vary.”

    One person’s garbage is another’s gold.

    I think that’s the beauty of this channels – millions of voices – millions of readers… how they connect is up to them. What’s of interest to them is also now changing.

    I’m good with all of it :)

  2. Content Or Popularity? The Follow-Up. « Unique-Frequency Says:

    […] Or Popularity? The Follow-Up. Well now that we know what Mitch Joel would say about the content or popularity post, I’ve been thinking about it and I would say that there’s definitely a […]

  3. Win A Wii Or Macbook Air! « Unique-Frequency Says:

    […] we finally seeing how someone in Singapore (even if it’s a Meepok blogger), actually “get” social […]

  4. Xiaxue’s iPhone Fiasco: Entertaining But Negative For Singapore’s Social Media Scene « Unique-Frequency Says:

    […] Content or Popularity? […]

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