Comments on: Blogger Outreach: Happening Slowly But Surely

By: Daryl Tay

Daryl Tay — Sat, 12 Apr 2008 16:19:15 +0000

Hey Wayne. Good points. The “other thoughts” about the whole blogger outreach that I had included the 2 points that they seem to be tech products (consoles, handphones, PCs) as well as B2C businesses and one more point – that they tend to favour the companies with deeper pockets. Generalising statement at the moment, but I’m thinking typically smaller companies can’t afford a thousand dollars maybe to hold such an outreach programme, which again goes back to cost, measurement and ROI. Almost chicken and egg.

By: Wayne

Wayne — Sat, 12 Apr 2008 11:06:57 +0000

Hey Daryl,

Great to see you that day. The entire blogger outreach is one thing that companies are definitely taking into great consideration now. So much such that they are actually separately managed from the traditional media. However if you notice, this is currently constrained to B2C businesses and most of them are still the technology products.

I believe in the potential of viral marketing and definitely would preach the use of blogger outreach and the use of other Social Media tools, and let’s hope that it advances beyond the current circle. Now that traditional companies are slowly learning about it, I guess it’ll be soon that enterprises do take it seriously.

Wayne

By: Daryl Tay

Daryl Tay — Sat, 12 Apr 2008 05:00:51 +0000

Precious, that is HILARIOUS. Spot on point about brand awareness. That does go back to measurement and intangibles. Hopefully that will change specifically with respect to new media soon.

By: Precious

Precious — Sat, 12 Apr 2008 04:00:56 +0000

You may or may not experience an increase in sales. But you will definitely experience an increase in brand awareness.

Sales is affected by many factors. I once did an ad campaign for a client, and the client complained that their sales didn’t increase at all. In fact, it went down.

Guess what? We tried calling the phone number provided to buy the product but couldn’t get through the line.

The HP Mini is not out in the market yet, so I’m sure they didn’t experience any increase in sales. But awareness is there which is one of the many factors that affect sales.

By: Daryl Tay

Daryl Tay — Fri, 11 Apr 2008 17:24:58 +0000

Kevin thanks for dropping by! Yeah that’s actually the “textbook” for our social media class in school. I know the thoughts in this post are kinda haphazard in a “throw everything at the wall” kind of way, the last two weeks have been SO invigorating for me that there’s so much to throw out!

By: Daryl Tay

Daryl Tay — Fri, 11 Apr 2008 17:22:18 +0000

Wow you’re fast tonight, Sheylara! That’s a very interesting question. Measurement is a huge issue with social/new media and I think that’s what a lot of companies are struggling with: “What’s my ROI?”. I don’t have an answer as to what the exact metrics should be, but I think the social media world as a whole is slowly beginning to figure it out, and it’ll be interesting to see where that goes.

But hey, if reading about The Force Unleashed can get me so psyched to buy an Xbox 360 JUST to play it, I’d say it’s a pretty good start!

By: Kevin

Kevin — Fri, 11 Apr 2008 17:21:19 +0000

For starters, you might be interested to read Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (2006). It’ll help you elaborate your ideas.

By: Sheylara

Sheylara — Fri, 11 Apr 2008 17:17:21 +0000

Actually, I would be very interested to look at official statistics showing the extent of success from these blogger outreach programs. Are companies experiencing significant increases in sales after trying out this new media?