To me, the #1 reason for the lack of social media success is due to the lack of sincerity and engagement of PR agencies and event organizers. Too many people think they can get away with mere invitations, without even bothering to follow up thereafter.

It seems they have forgotten the objective of social media is to “engage” and not just “create buzz”.

One way to get around this is to have a group of bloggers that are identified as opposed to just one. That way, you can spread the love around. More importantly, the likelihood of all of them leaving at the same time is less. Of course, there is usually only one or two concierges in hotels here (if at all).

Honestly, I doubt that this will ever take off in a huge way in Singapore (as in concierges blogging). People in the service businesses often work long hours and the last thing they want to do when they go home is to write an official blog. If you ask me, I think housekeeping would probably have a lot more interesting stories to tell than the concierge desk!

Brilliant idea - I am just off to an unconference on social media just north-west of London - I’ll feed it in.

Thanks for stopping by my blog earlier (Mr Kiasu)

Sure, a concierge blogger might leave, but readers accept that employees move on - no use hiding it. But that shouldn’t be a big concern if the Hyatt is a great place to work. In fact, the blogger’s farewell post would likely be a very positive one. Like when Scoble left Microsoft.