As reported by Advertising Age, advertisers and marketers are beginning to turn to podcasts for places to sell (or at least create a presence) for their products.
I think that’s pretty interesting for people thinking about doing their own podcasts (I keep thinking about Scooter groups on WetPaint). After all, even the people who do Mugglecast are getting money and stuff (I say stuff because it ranges from Subway coupons to other things).
I guess the biggest draw here is not so much the amount of reach, but who you’re reaching. Harry Potter merchandisers could easily tap into Mugglecast, Pottercast and the others out there, and of course, Scooter wheel retailers could target Scooter groups. Better ways to spend marketing dollars, no?