I just picked this up from Adage:
Visitors to the KnickerPicker Dressing Room area can choose from three models vaguely representing small, medium and large-ish frames, dress the model in selected items and have her walk toward the screen and turn around on command.
The site in question is Knicker Picker and I have to say, even as a guy I felt conscious just looking at the site. There’s just something that makes me hesitate to give “orders” to women in lingerie. Even virtual women. Subservient chicken? No problem. Subservient chicks…. another story.
I think this is going to end one of two ways.
- More men than women actually log on to the website, driving up bandwidth costs without achieving as many sales as Knicker Picker would like
- Women get up in arms over being objectified. I can’t even say I’d blame them. I don’t think a lady needs to be a feminist to react to this
I do give them credit for breaking through the clutter, but I’m not sure if this is the right product or right target market to use such an avenue. Do women even buy underwear without trying it on? Would watching someone else try it on be enough to instigate a purchase? More importantly, would you be comfortable in that site? Or would you feel offended? So many possible negative permutations.