People have different ways of deciding where to eat:
- convenience (that’s me)
- food quality
- length of queue (if you’re Singaporean)
How about scent/smell of the place as you pass it?
There’s this eatery tucked away at Serene Centre and I swear we’ve eaten everywhere in the building, but that place. Two nights ago, we walked past fully intending to go somewhere else for dinner, but the aroma coming out of it was superb and we decided to give it a try. True enough the food was excellent.
I like food, but I’m nowhere near the foodie that Amelia is. So naturally this tale takes on a more marketing/advertising perspective for me. How much does the smell come into play when you decide to eat? Granted, it’s not a typical foodie metric, but it seemed to work in this case, right? I gotta look for other instances where restaurant aromas have translated into positive word of mouth.
One aspect where the restaurant’s branding didn’t quite work out: I remember the smell but not the name of the place, so sadly my directions can be no more specific than “the corner of Serene Centre, opposite the videogame store”. oh the irony.