I read an article recently regarding online advertising in Singapore & Malaysia. Apparently Google Adwords doesn’t do very well here because us Asians don’t do much click-through (ie clicking on an ad), so advertisers rather use CPM or impression based advertising on websites and blogs.
I broke the trend today and clicked on Snapfish today from a Facebook ad. They were promoting a $0.09/4R photo printout that I thought I’d try it out.
The thing that Snapfish did right is they targeted me as a consumer. (Not me personally, but people like me). I own a DSLR, take a hell lot of photos and paste them all over Facebook and Flickr.
After getting 10 free prints for signing up, I arranged to print 17 pictures for a total of $2.63, of that $1.90 is a shipping fee (probably the same amount to travel and park to and from the developing shop).
Let’s see if this works out well, will blog an update once I get the printouts in the mail. I’m really hoping it will be a success story because it’ll be great to blog about a local company that “gets” social media and online advertising.