Relationships vs Impressions (Re: Snapfish) And A Little Bit Of Metrics

Interactions with Snapfish got me thinking about relationships vs impressions again.

I clicked on their Facebook ad (one click through) and from then told about 8 people about Snapfish (of which 5 signed up), blogged about it (leading to 10 clicks) and got one comment saying the Snapfish pictures were “excellent”.

How many Facebook impressions do you think that’s worth? What’s the percentage of people would you want to be your real brand advocates via a relationship? Would that be a percentage of the people who click through? Or our of the entire population who was exposed to the ad via impressions? Interesting questions for marketers in new media to answer in the coming times.

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