Remember the chance to win a Wii? How many of you brushed it off and didn’t join it? Well, Nadia (the person I was voting for) and Claudia (the person I found it out from) both walked away happy, winning the Australia trip and Wii respectively. (Damn I’m jealous).
Obviously this is great news to those who won, but here’s a big question: Who remembers the company who organised the event?
I ask because I don’t. Even though I voted every day for a week.
Is such an online campaign considered successful if it’s largely popular and social, but people can’t remember much beyond the prizes and prize destination? What metrics should marketers and/or communicators use to determine the success or failure of such a campaign? Would love to hear from all of you who are smarter than me. (A considerable lot!)
Tags: campaign failures, campaign results, campaign successes, claudia, internet advertising, Marketing, marketing metrics, nadia, nadnut, online campaign, online metrics, web 2.0 advertising, web campaigns, win a wii, win australia trip