Haven’t had time to really get online after the IDC Conference, because of a night out with my two closest friends Rubin and Reuben with some grown up talk (jobs and marriage). But I really wanted to squeeze out a real quick post on today’s IDC Panel discussion and give you a sense of what I’ll be talking about over the next couple of days.
First, a big thank you to @litford, @byzantin3 and @ridz84 for watching the live webcast and sending me nice messages on Twitter. I’m sorry I didn’t reply because I switched off Twitter on my phone for the day. Didn’t want to be distracted while on stage. Again, thank you for taking 45 minutes off your busy lives to hear what I had to say!
Second, an even bigger thank you to Geek Goddess Estee for coming down in person to support me there and for passing me a book on New Media. Can’t wait to read it!
Next, I have 5 points that I’m going to blog about in detail over the next few days, but I want to throw them out here first.
1) Advertising and blogging.
Again, Brian has talked about this in his thoughts from the panel. I was listening to a podcast on the way home and coincidentally it serves as a great case study for how to do advertising/sponsorship in the blogosphere. It’s a North American example, but I think it applies pretty well.
2) On Gen Y not reading the newspapers.
MediaSlut as always has started a very good conversation about how this may be worrying. I was told from Debbie that @ridz84 agreed on the live chat with me that most of us don’t read the papers, and before I respond to MediaSlut, I’d like to take a straw poll just to give an indication if I am guilty of a gross generalisation, or if there’s some truth to it.
I think this came up as a common underlying thread between all the panelists. How important is trust between you and a blogger? Does it even matter? Or is it just another one of the many, many fragmented voices online and there’s no differentiation?
I had the great fortune of meeting two brilliant people from HP who I could share my huge enthusiasm for Snapfish with as well as talk about the HP Mini-Note a little bit. Very smart people who definitely realise the value of engaging in this space and meeting them in person convinced me that they’re not just doing it because someone at corporate or their PR company said to do so. From talking to them I could tell that they truly believed it was a worthwhile endeavor and that’s the reason why they are doing it.
At the same time I had a couple of crappy experiences today too which I’m not sure I want to talk about in detail, but at the very least I will mention vaguely.
5) Corporate Interest.
I am genuinely, genuinely curious about whether companies are interested in social media/new media/web2.0/whatever as an option right now, (which is already too late). Or if they think this is going to be another fad that will pass through in a year. The reason why I ask this is because I think one big issue, corporate blogging, was brought up today, but it didn’t seem to generate much discussion after the panel. The other thing which is a smaller issue, was that we ended the panel on a note about microblogging, specifically Twitter. I’m sure companies in the audience could benefit from such a quick-action response mechanism, but again I’m not sure that was a conversation that was going on after the panel.
I just want to say I don’t mention #5 because I think they should be talking to me about these issues. I don’t claim to be the best person for them to talk to because after all, I’m still a student observing all of this from the comfort of the university. But is this conversation happening at all?
All in all, today was really great for me. I would’ve liked to have heard some questions from the floor and hear some of the real questions and concerns that companies have when thinking about engaging in this new space that is changing so rapidly, but unfortunately we didn’t have enough time. Was probably good that they timed us though because I think we could’ve gone on till tomorrow with no problem at all.
Well those are my quick thoughts on today’s discussion. If you have any please feel free to chime at the comments below, or if you like, drop me an email at uniquefrequency[AT]gmail[DOT]com.
Tags: advertising and blogging, are companies interested in social media, blogger outreach, blogger relationships, blogger trust, byzantin3, corporate interest in social media, directions 08, geek goddess, gen y doesn't read newspapers, gen y media consumption, idc blogger panel discussion, idc conference, litford, ridz84, twitter