13 Responses to “Why Generation Y Doesn’t Read The Newspaper And Can They Do Anything?”

  1. Benjamin Koe Says:

    I’m in total agreement with you and it is nice to know I’m not the only one receiving “news” via Twitter. =) But one point I’d like to make here is that the comparison is not really between the medium. Not online vs print, but rather content and access. At the end of the day if your opinion here was a column in Marketing Magazine, will I read it? Absolutely. Because I want to know what Daryl Tay thinks about the social media.

    The reason we pick Digg over ST Interactive is because we like the content and because its accessible. The social media makes things more accessible than physical media and as you’ve said, since you spend 75% of your time online, the social media is thus more accessible to you.

    From a marketing point of view, if you were a truck driver on the road 75% of the time, what would your primary media/ads be? Roadside billboards! Why? Because its accessible to drivers.

    So you see, it doesn’t matter if the medium was online or offline, its just about access to content we want. We don’t force fit content to the medium. We don’t record a HBO show only to upload it and watch it on YouTube. That’s just silly. But if we can’t get it on HBO when we want it, we may want to watch it on YouTube, for example. It’s all about access.

    Love the way you’re thinking bro. Keep it up because demand from a generation like yours is going to shape the future of media delivery.

  2. Agagooga Says:

    Make yourselves heard to the news organisations

    They make it sound like we have a responsibility to them. Hurr hurr.

  3. Daryl Tay Says:

    @Ben: Definitely. Content providers (regardless who they are) need to know where their audiences are and try to reach them. Sure my generation isn’t reading the papers, stop whining and get to where we are and reach us.

    @Agagooga: Exactly. Kinda put me off the way it was put across.

  4. How Fast is Enough? « massrapid Says:

    […] extensively on the new media and it’s effects on the Singapore media industry. And yes, Gen Y is indeed too quick for the […]

  5. coleman yee Says:

    “What can print do?”

    Speed isn’t the solution, as print will always be one day too late.

    Print may not have the immediacy of the online medium, but they can use the one day lag time to their benefit, for deeper analysis – something that takes time to do, regardless of the medium.

    Another thing they could focus on is quality. Accuracy (as you mentioned), quality of analysis, quality of writing (good prose, interesting to read), quality of content. There’s a lot of noise you need to filter through before you get signal on the web. Print can help a busy person get to the signal without the noise.

    This is why TIME and Newsweek can survive even though they are always a week late, compared to daily papers.

  6. Daryl Tay Says:

    Hey Coleman, thanks for dropping by. Your comment reminded me of this particular article in the New York Times that my friend sent me (Terror Suspect Eludes Posse of 4 Million) which is written with the exact strengths that you mention. I think good articles like that will raise the bar and attract some interest, if and when we see that occur locally.

  7. Agagooga Says:

    I think print is also good for reducing information overload.

    I suspect I spend longer on some of my blog posts than some journos on their articles…

  8. Paul Camp Says:

    Newspapers — print and online — will survive. In fact, they may even become fashionable again. Here’s why:

    F. Scott Fitzgerald allowed that the secret to good writing is rewrite, rewrite, rewrite. The Web as an almost instant medium, produces a huge amount of news and information on a bewildering array of topics, but great stories, well told are as scarce as, well, great newspapers today. So newspapers can attract readers not only through deeper analysis as Mr Yee suggests, but also with great writing and story telling. Time is actually on the newspaper’s side in this regard.

    Second, it is true most all of us spend 75% of our time in front of a computer screen. There’s simply something nice, perhaps even relaxing about sitting in a favorite chair and reading from the printed page on occasion. A smart marketer needs to change the perception of the reading habit. Coffee consumption was in the dumper before Starbucks made a cup of coffee an expression of personal freedom and an “affordable” indulgence. Someone will come along and figure out how to transform newspapers in a similar manner.

    Finally, while in today’s world a lot of relevant news finds recipients, it tends to be the news we know is relevant to us. The newspaper, especially the print newspaper, is a great place for us to learn about news we never before knew might be relevant to our lives. The online world tends to be an inch wide and a mile deep with targeted information. The world of newspapers is an inch deep but a mile wide covering everything from local soccer scores to the weighty issues of the day and back again with a healthy sprinkling of nonsense (celebrity news, comics, advice for the lovelorn) in between. Newspapers are a great place to stumble upon topics you don’t you are interested in.

  9. Agagooga Says:

    I think newspapers will stay relevant because almost most online media lacks the resources for primary news gathering – it’s mostly analysis and meta-analysis.

    That’s not a problem intrinsic to online media, but at least at present that’s how it is.

  10. Daryl Tay Says:

    Thanks Paul. Did your last line of your post mean to say “stumble upon topics you don’t know you are interested in.”? I think that does apply, but as we get more and more connected and the information we need to process daily grows larger, we might have enough on our plate to tackle everything we’re already interested in (or need to be interested in), to look for topics outside of that.

    I think someone can definitely come along and transform newspapers in a different manner. Whether that remains specifically in print form or not remains to be seen.

  11. Imma Y-Gen-er Mama! « blucat’s waiting.. Says:

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  12. Stephen Tompkins Says:

    Really nice post. I agree on all accounts. I only read a newspaper on Sunday afternoon and its mostly for the gossip or opinions otherwise its RSS all the way. I feel like the statement “news finds me” is totally dead on. I have so much other news coming my way big news finds me.

  13. Daryl Tay Says:

    Stephen, thanks so much for reading. I think what you said about “news finds me” is even more relevant with the China earthquakes being reported first on Twitter!

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