Going through the name cards I exchanged from tonight’s event, I count four from Ogilvy, one from SMU and Nadia’s. (Note: no companies)
Looking around the blogosphere on ping.sg, there are four posts from Jean, Ian, Ridz and Plaktoz (for now). Now I don’t mean to go back to flogging a dead horse, but there is little to no brand coverage. The blog posts are either on the fellow bloggers they met, or the stuff in the goodie bags.
I don’t know about you, but I think there are bigger and better products to get people excited about and posting images (and generating media about) than collaterals in goodie bags.
I don’t mean to be critical or harsh on companies. But I think if you’re paying money to engage an agency to do your PR/marketing/advertising/whatever, and they do something like this (certainly with people like John Bell and Brian and Tania who know what they’re doing), then you really need to make the most out of it and bring some value back to the office.