Posts Tagged ‘amelia wong’

Using Scents As Marketing?

February 28, 2008

People have different ways of deciding where to eat:

  • convenience (that’s me)
  • price
  • food quality
  • service
  • length of queue (if you’re Singaporean)

How about scent/smell of the place as you pass it?

There’s this eatery tucked away at Serene Centre and I swear we’ve eaten everywhere in the building, but that place. Two nights ago, we walked past fully intending to go somewhere else for dinner, but the aroma coming out of it was superb and we decided to give it a try. True enough the food was excellent.

I like food, but I’m nowhere near the foodie that Amelia is. So naturally this tale takes on a more marketing/advertising perspective for me. How much does the smell come into play when you decide to eat? Granted, it’s not a typical foodie metric, but it seemed to work in this case, right? I gotta look for other instances where restaurant aromas have translated into positive word of mouth.

One aspect where the restaurant’s branding didn’t quite work out: I remember the smell but not the name of the place, so sadly my directions can be no more specific than “the corner of Serene Centre, opposite the videogame store”. oh the irony.

Advertisements

Twitter 103: Apps For Twitter

February 6, 2008

Fimoculous introduces six apps that will probably help enhance your Twitter usage. My favourite of the lot is by far TweetScan.

Jac, Amelia and myself were thinking about how Twitter can be used for us, and a quick TweetScan search on “photography” quickly turned up some results that would probably of use to Jac, and I’m sure searches for food would yield similar results.

I think I’ve read quite a bit on Twitter, and I’m ready to progress to Twitter 201 which will talk about how us regular bloggers (ie the non-famous people of the world), may actually have practical uses for Twitter. This’ll probably occur after Chinese New Year, so stay tuned!

New Entrants To The Blogosphere

February 1, 2008

While the discussion about Facebook fatigue is making its rounds on the internet, I thought I’d post something of cheer and invite you to welcome two friends of mine to the Blogosphere:

Amelia is hosting a food blog, and I assure you that you don’t have to be a foodie to check out her blog. I actually enjoy messing around in the kitchen from time to time, so this is going to be a favourite of mine.

Next we have Jacqueline who is hosting a photography blog. Photography is something I’ve picked up only recently in November 2007, and Jac’s pictures continually blow me away (not to mention I’m insanely jealous of her fisheye lens).

Both Jac and Amelia were fellow travellers with me in New York over the December holidays, and I’m hoping you’ll enjoy their blogs as much as we enjoyed food and photography together in New York. We’re all also current classmates in a social media class in SMU, and I’d love for you to join their communities and enjoy their passion!