Posts Tagged ‘Books’

Bookshelf For February

February 4, 2008

I picked up a couple of books at Borders over the weekend:

NewBooks
  • Quirkology by Richard Wiseman – been wanting to pick this up for a long time. Wiseman explores some interesting behaviors like why we wouldn’t think much of a $15 discount on a $20 item, but might do so for a $15 discount for a $90 item, even though the absolute value is identical
  • Starbucked by Taylor Clark – supposed to be a good read.
  • Wicked by Gregory Maguire – didn’t get to watch the Broadway show in New York, so I’ll make do with the next best thing
  • Purple Cow by Seth Godin – I’ve read numerous things by Seth, Meatball Sundae, Small Is The New Big, All Marketers Are Liars, but it’s time for the book that started it all, centered around a simple premise: Be Remarkable.

I’ve also started on The Long Tail by Chris Anderson. This has been on my shelf for a long time, about time I got started on it.

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First Book Of The Year

January 14, 2008

I finished Game Of Thrones, but before starting on the next book, I’ve decided to pick up Meatball Sundae instead.

Meatball Sunday, is Seth Godin’s new book (What? So soon after The Dip?), comparing Old Marketing (Meatballs) as one flavour, and New Marketing as the other (the Sundae toppings). What’s important in the book is probably the 14 New Marketing trends that he’s observed and comments on. I’m only at chapter one, but if you’re curious, Brand Autopsy has more.