Posts Tagged ‘new media’

Relationships vs Impressions (Re: Snapfish) And A Little Bit Of Metrics

March 15, 2008

Interactions with Snapfish got me thinking about relationships vs impressions again.

I clicked on their Facebook ad (one click through) and from then told about 8 people about Snapfish (of which 5 signed up), blogged about it (leading to 10 clicks) and got one comment saying the Snapfish pictures were “excellent”.

How many Facebook impressions do you think that’s worth? What’s the percentage of people would you want to be your real brand advocates via a relationship? Would that be a percentage of the people who click through? Or our of the entire population who was exposed to the ad via impressions? Interesting questions for marketers in new media to answer in the coming times.

Where Are The Twitter Journalists?

March 6, 2008

I open my Twitter homepage and see a Tweet of a shooting at Outram MRT from micamonkey

Not that I doubt micamonkey, but I didn’t want to go around telling people about it if it wasn’t true. So I checked out Channel News Asia (our local news channel) and got nothing. (click for larger image)

Channel News Asia

I opened Tweetscan and did a search for Singapore and here’s what turned up:

Tweet Scan

So here’s the question: Why doesn’t Channel News Asia have Twitter Journalists? If they can’t keep up with new media, then traditional media will really be in trouble sooner or later.

Edit @ 22:15:

CNA’s page now shows this:


Note the time posted says 4:55pm? But that’s not what my earlier screencap at 6:45pm says. Are you allowed to edit your timestamp for news as a journalist? Hmm.

Putting My Money Where My Mouth Is

February 29, 2008

Time to stop talking and start doing.

I’m the vice-president of a student run media club, SMU Broadcast & Entertainment and we do radio and tv and live events. I gotta admit, for a club who deals with media, we’re not tackling social/new media very well.

So here’s our experiment: We’ve started a blog called SMU Djs and given access to everyone (that’s over 30 people) to blog about what goes on in our studio, which is fairly hidden from the general population here at SMU.

Even as I created the blog, the usual “control” haunting went on in my mind. What will people post? Will they be responsible? How will our online reputation fare? Will anyone care?

I think these questions are overwhelming. And one way or the other, the answers will come in a few months.

10 Relationships vs 5 Million Impressions? (And a Scrabulous Jingle)

February 2, 2008

Jaffe Juice #102 was released with perfect timing, on a day that I had lots of driving around to do. The beginning, a Scrabulous introduction is hilarious and well worth listening to, though of course, not the only thing you should listen to.

Early in the podcast, there’s a conversation about whether you would prefer 10 good relationships or 5 million impressions. Just one person in a room full of professionals¬†voted for 10 good relationships. Perhaps some reason can be attributed to the fact that the numbers really are very far apart, and I suppose even for someone who wants to go down the relationship path, it might be hard explaining why you’d want to spend so much money on 10 relationships vs 5 million impressions, especially to a boss who’s well stuck in old marketing.

That said, I’m actually pretty curious about what number it would have to be before people start agreeing with 10 relationships. 3 million? 1 million? I was thinking to myself the other day that I wish I had done my Advertising module later, because I know so much more about new media and new marketing now than I did 4 months ago, and I have no doubt the new ways can be equally if not more effective. However, I’m reminded that unfortunately, the client and to some extent the professor, still graded very much on old marketing, which is sad.

What could be a worse situation than having the knowledge of how to make things better, but have people around you who don’t realise or recognise it?