Posts Tagged ‘old marketing’

10 Relationships vs 5 Million Impressions? (And a Scrabulous Jingle)

February 2, 2008

Jaffe Juice #102 was released with perfect timing, on a day that I had lots of driving around to do. The beginning, a Scrabulous introduction is hilarious and well worth listening to, though of course, not the only thing you should listen to.

Early in the podcast, there’s a conversation about whether you would prefer 10 good relationships or 5 million impressions. Just one person in a room full of professionals¬†voted for 10 good relationships. Perhaps some reason can be attributed to the fact that the numbers really are very far apart, and I suppose even for someone who wants to go down the relationship path, it might be hard explaining why you’d want to spend so much money on 10 relationships vs 5 million impressions, especially to a boss who’s well stuck in old marketing.

That said, I’m actually pretty curious about what number it would have to be before people start agreeing with 10 relationships. 3 million? 1 million? I was thinking to myself the other day that I wish I had done my Advertising module later, because I know so much more about new media and new marketing now than I did 4 months ago, and I have no doubt the new ways can be equally if not more effective. However, I’m reminded that unfortunately, the client and to some extent the professor, still graded very much on old marketing, which is sad.

What could be a worse situation than having the knowledge of how to make things better, but have people around you who don’t realise or recognise it?

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First Book Of The Year

January 14, 2008

I finished Game Of Thrones, but before starting on the next book, I’ve decided to pick up Meatball Sundae instead.

Meatball Sunday, is Seth Godin’s new book (What? So soon after The Dip?), comparing Old Marketing (Meatballs) as one flavour, and New Marketing as the other (the Sundae toppings). What’s important in the book is probably the 14 New Marketing trends that he’s observed and comments on. I’m only at chapter one, but if you’re curious, Brand Autopsy has more.