Posts Tagged ‘search marketing’

SEO Guest Post #2

March 8, 2008

2) What Do You Do in Your SEO-Related Field Of Work?

As a trainer in SEO and search marketing, I allocate “surfing time” everyday to visit forums, read blogs and articles to keep abreast with the latest SEO and traffic generation techiniques.

Then I spend most of my “free” time testing these techniques to see how effective they are before implementing them into my SEO training workshops.

Not When, But How Quickly Can Your Site Be Found

Currently, I am working on a simple method to help small and medium-sized business’s Web sites to get into Google organic listing in a very short time, say within a few hours.

For large portals e.g. and, which already have high Google PageRank, getting into the SERP quickly is not a problem. However, for many small and medium-size companies in Singapore, it is a challenge even to be listed in the seach engines for one’s company name.

SEO Specialist: The Web Site Repairman

Many of the small and medium-sized company sites are broken and not accessible to the search engine robots. The problem could be due to a combination of factors:

1. Pure graphic page
2. Flash only splash page
3. Excessive use of Javascript
4. Zero hyperlink to inner pages
5. Illegal re-direction
6. and many more…

In order to fix these problems and make the Web site search engine friendly, you will need the help of an experienced SEO specialist. Sometime it is easier and cheaper to create a new page than to fix a broken one.

Web site owners, Web masters and Web designers may use the 3 simple steps I mentioned in SEO Guest Post #1 to ensure good search engine ranking and quality traffic to your new Web site.

SEO Specialist: The Marketing Maverick

Building Websites to market your business using the new media requires a change from the conventional thinking of traditional media.

The final goal may be the same: you want paying customers. However, the rules are different. For example, Long Tail keywords are more profitable than generic keywords. Also, using less graphics and more words may help you to convert more sales.

A good SEO specialist, besides possessing the required technical knowledge of tweaking the Web page for search engine robots and algorithm, will also need to have a great understanding of marketing in order to give advice on the most probable keywords and how to make your page layout appears simple and easy to use and yet useful for your visitors to return again and again.

Enormous amounts of time and effort has to be spent on collecting the right marketing knowledge and building the required technical experience to provide effective solutions and strategies to make a Web site successful.

That may well be the job description of a SEO specialist.

About the author: Shi Heng Cheong is a SEO Specialist turned SEO Trainer based in Singapore. He blogs about SEO and search marketing related topics at and


SEO Guest Post #1

February 29, 2008

As promised, we’re kicking off a series of guest posts by Shi Heng Cheong on Search Engine Optimisation (SEO). Here’s question #1:

1) What is SEO and Why Does it Matter?

SEO is about getting visitors to your Web site from search engines by being visible when people search for terms related to your site’ content. SEO is more than just getting high ranking in the search engine results page(SERP).

Targeted Traffic High Response

You want search engine traffic because these are filtered traffic and highly relevant to your site’s content which in turn increases the success rate of getting your most wanted response.

Effective search engine optimization strategies can get you the search engine visibility and targeted traffic to promote your services and products. It is low cost, offers measureable results and imposes no geographical barrier.

On the other hand, advertising and promotion using traditional media is high cost, results not easily measureable and usually confined by geographical barriers.

Search Engine and The Long Tail

Search engine is an effective tool for filtering The Long Tail, and it is in this part of the market that search engine optimization and search marketing excel.

Now, small and medium-sized companies with limited marketing resources can tap into this huge number of niches and grow their business. The days of blockbuster hits are numbered. With the Internet and ever increasing online space, more variety can be offered in smaller numbers. Think and

The search engine helps the consumers to find the unique products they want. As for the merchants, it is important that their Web site can be found in the search engine results listing.

SEO – Marketers’ Core Competence

Search engine optimization should and will be the core competence for all marketers as companies rely more on the Internet to conduct business. Using the search engine to promote your business need not be rocket science.

Here’s the 3 simple steps that will ensure good ranking and quality traffic to your site:

1. Select the right keywords

2. Make your Web design search engine friendly

3. Make your site simple and easy-to-use

About the author: Shi Heng Cheong is with Finggle Pte Ltd – a search marketing training company that conducts regular SEO Web Design Courses and SEO workshops to Web specialists, marketing professionals and business owners.