Posts Tagged ‘SEO’

SEO Guest Post #3: How Much Should You Know About SEO?

March 24, 2008

How much should the average blogger know about SEO?

Frankly, the average blogger does not need to be worry about SEO. Here’s why:

First, the blogging platform which most bloggers use, such as Blogger.com and WordPress.com are generally search engine friendly come complete with SEO-friendly default template or theme.

Second, most bloggers do not need to rely on the search engines to bring them traffic. They can get traffic from the plethora of social networks and Web 2.0 sites.

If you are interested to find out what are the other 20 ways of generating traffic, click: The 21 Traffic Generation Methods

SEO For Blogs

SEO is appplicable to the more advanced bloggers, who are not in the average or casual bloggers category, and those sites which rely on the search engines to drive new visitors to their blogs.

Usually, these blogs focus on a topic of interest or a niche, e.g. Engadget.com which blogs about the latest electronic gadgets and Blogopreneur.com which focuses on SEO and Blog Marketing.

blog marketing singapore

The 7 Unbreakable Rules of SEO

In order to make your blog rank well for your targeted keywords, these are the 7 things that you need to do and must pay attention to:

  1. Focus on one keyword per blog post. Stay within the theme of the keyword.
  2. Keyword-rich blog title. Blog engines such as WordPress automically uses the blog title in the <title> tag.
  3. Write a description for each post and add it to the <meta name=”description” …> tag. Make sure you include your targeted keyword in the description. See #7 below.
  4. Use the keywords in the first paragraph of your post and repeat it as many times as per your editorial requirement.
  5. Focus on writing great content. Make it useful to your targeted readers and interesting enough for fellow bloggers to quote you and give you that valuable backlink.
  6. Use a SEO-friendly theme. The WordPress’s default Kubrick theme is SEO-friendly. And most variants of the Kubrick theme are also SEO-friendly. Don’t worry about the cosmetic effect first. It is more important to get into Google and have a good following because of your interesting content.
  7. The SEO-All-in-One Pack for WordPress is a must-have plugin if you want your blog SEO-friendly and it helps you to prevent duplicated content. This WordPress plugin for SEO also enables you to enter description for each individual post.

P.S. You will need the self-installed version of WordPress to install plugin. So you will not be able to do #2 and #7 if you are using free blog at WordPress.com.

About the author: Shi Heng Cheong is the SEO Trainer with Finggle Pte Ltd, a SEO training company based in Singapore.

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SEO Guest Post #2

March 8, 2008

2) What Do You Do in Your SEO-Related Field Of Work?

As a trainer in SEO and search marketing, I allocate “surfing time” everyday to visit forums, read blogs and articles to keep abreast with the latest SEO and traffic generation techiniques.

Then I spend most of my “free” time testing these techniques to see how effective they are before implementing them into my SEO training workshops.

Not When, But How Quickly Can Your Site Be Found

Currently, I am working on a simple method to help small and medium-sized business’s Web sites to get into Google organic listing in a very short time, say within a few hours.

For large portals e.g. http://www.channelnewsasia.com and http://www.asiaone.com, which already have high Google PageRank, getting into the SERP quickly is not a problem. However, for many small and medium-size companies in Singapore, it is a challenge even to be listed in the seach engines for one’s company name.

SEO Specialist: The Web Site Repairman

Many of the small and medium-sized company sites are broken and not accessible to the search engine robots. The problem could be due to a combination of factors:

1. Pure graphic page
2. Flash only splash page
3. Excessive use of Javascript
4. Zero hyperlink to inner pages
5. Illegal re-direction
6. and many more…

In order to fix these problems and make the Web site search engine friendly, you will need the help of an experienced SEO specialist. Sometime it is easier and cheaper to create a new page than to fix a broken one.

Web site owners, Web masters and Web designers may use the 3 simple steps I mentioned in SEO Guest Post #1 to ensure good search engine ranking and quality traffic to your new Web site.

SEO Specialist: The Marketing Maverick

Building Websites to market your business using the new media requires a change from the conventional thinking of traditional media.

The final goal may be the same: you want paying customers. However, the rules are different. For example, Long Tail keywords are more profitable than generic keywords. Also, using less graphics and more words may help you to convert more sales.

A good SEO specialist, besides possessing the required technical knowledge of tweaking the Web page for search engine robots and algorithm, will also need to have a great understanding of marketing in order to give advice on the most probable keywords and how to make your page layout appears simple and easy to use and yet useful for your visitors to return again and again.

Enormous amounts of time and effort has to be spent on collecting the right marketing knowledge and building the required technical experience to provide effective solutions and strategies to make a Web site successful.

That may well be the job description of a SEO specialist.

About the author: Shi Heng Cheong is a SEO Specialist turned SEO Trainer based in Singapore. He blogs about SEO and search marketing related topics at http://shihengcheong.com/blog/ and http://www.TIMMGuru.com

SEO Guest Post #1

February 29, 2008

As promised, we’re kicking off a series of guest posts by Shi Heng Cheong on Search Engine Optimisation (SEO). Here’s question #1:

1) What is SEO and Why Does it Matter?


SEO is about getting visitors to your Web site from search engines by being visible when people search for terms related to your site’ content. SEO is more than just getting high ranking in the search engine results page(SERP).

Targeted Traffic High Response

You want search engine traffic because these are filtered traffic and highly relevant to your site’s content which in turn increases the success rate of getting your most wanted response.

Effective search engine optimization strategies can get you the search engine visibility and targeted traffic to promote your services and products. It is low cost, offers measureable results and imposes no geographical barrier.

On the other hand, advertising and promotion using traditional media is high cost, results not easily measureable and usually confined by geographical barriers.

Search Engine and The Long Tail

Search engine is an effective tool for filtering The Long Tail, and it is in this part of the market that search engine optimization and search marketing excel.

Now, small and medium-sized companies with limited marketing resources can tap into this huge number of niches and grow their business. The days of blockbuster hits are numbered. With the Internet and ever increasing online space, more variety can be offered in smaller numbers. Think Amazon.com and eBay.com.

The search engine helps the consumers to find the unique products they want. As for the merchants, it is important that their Web site can be found in the search engine results listing.

SEO – Marketers’ Core Competence

Search engine optimization should and will be the core competence for all marketers as companies rely more on the Internet to conduct business. Using the search engine to promote your business need not be rocket science.

Here’s the 3 simple steps that will ensure good ranking and quality traffic to your site:

1. Select the right keywords

2. Make your Web design search engine friendly

3. Make your site simple and easy-to-use

About the author: Shi Heng Cheong is with Finggle Pte Ltd – a search marketing training company that conducts regular SEO Web Design Courses and SEO workshops to Web specialists, marketing professionals and business owners.

Adventures In Social Media #2

February 26, 2008

Last week I posted adventures in social media #1 with Derrick Kwa, and this week I’m moving on to #2 Shi Heng Cheong with aka TIMM Guru (that’s The Internet Marketing Machine Guru), specialising in SEO (search engine optimisation) in Singapore.

Shi found my post on Singapore trying to join the Google race and left his comment here, as well as a post of his own.

Shi will be contributing a number of guest posts to this blog revolving around the top 10 questions about SEO that you should want to know.

If you have no idea what SEO is or are tempted to brush it off as unimportant, don’t. Remember how the saying used to be “no one ever got fired for putting a 30 second spot in the marketing plan”? Well, the new saying is “no one ever got fired for putting search in the marketing plan”, and that’s what SEO is all about.

First guest post on SEO should be up by the end of this week or early next week, subscribe via RSS to make sure you don’t miss out on it!