I picked up a couple of books at Borders over the weekend:
Quirkology by Richard Wiseman – been wanting to pick this up for a long time. Wiseman explores some interesting behaviors like why we wouldn’t think much of a $15 discount on a $20 item, but might do so for a $15 discount for a $90 item, even though the absolute value is identical
Starbucked by Taylor Clark – supposed to be a good read.
Wicked by Gregory Maguire – didn’t get to watch the Broadway show in New York, so I’ll make do with the next best thing
Purple Cow by Seth Godin – I’ve read numerous things by Seth, Meatball Sundae, Small Is The New Big, All Marketers Are Liars, but it’s time for the book that started it all, centered around a simple premise: Be Remarkable.
I’ve also started on The Long Tail by Chris Anderson. This has been on my shelf for a long time, about time I got started on it.