I know there is a percentage of the population who misses Lucky Charms. That cereal with the marshmallows in the shape of four leaf clovers and horseshoes and stuff like that. I know that because when we were in New York over the December holidays, a group of us consumed it like it wasn’t from this earth. I don’t know why, but the cereal mysteriously disappeared years ago, never to be seen again. I don’t know about you, but Froot Loops took the place of my favourite cereal. Guess I just like some colour in my cereal.
Interestingly, my girlfriend e-mailed the major retailers in Singapore and couldn’t find the reason why it was stopped, but confirmed the fact that none of them were bringing it in.
Until two weeks ago.
Jason’s Marketplace at Raffles City is apparently bringing it in, as well as a whole line of cereal from the same brand.
So the question is twofold: What would you do if you were the agency tasked to bring Lucky Charms in and generate some sales? After all, unless you’re looking out for it, it would be just one of the 34,632 other cereal boxes on the shelves.
And from the other side of the coin, what would you do if you were a consumer wanting your sorely-missed Lucky Charms to reach the shores of Singapore again?
Remember, it’s not about whether it would work, it’s about how you’d use social media from either side of the fence. Or maybe… you wouldn’t use social media at all?
Unique-Frequency 