My First Online Advertising Experience (As A Consumer)

I read an article recently regarding online advertising in Singapore & Malaysia. Apparently Google Adwords doesn’t do very well here because us Asians don’t do much click-through (ie clicking on an ad), so advertisers rather use CPM or impression based advertising on websites and blogs.

I broke the trend today and clicked on Snapfish today from a Facebook ad. They were promoting a $0.09/4R photo printout that I thought I’d try it out.

The thing that Snapfish did right is they targeted me as a consumer. (Not me personally, but people like me). I own a DSLR, take a hell lot of photos and paste them all over Facebook and Flickr.

After getting 10 free prints for signing up, I arranged to print 17 pictures for a total of $2.63, of that $1.90 is a shipping fee (probably the same amount to travel and park to and from the developing shop).

Let’s see if this works out well, will blog an update once I get the printouts in the mail. I’m really hoping it will be a success story because it’ll be great to blog about a local company that “gets” social media and online advertising.

Twitter 103: Apps For Twitter

Fimoculous introduces six apps that will probably help enhance your Twitter usage. My favourite of the lot is by far TweetScan.

Jac, Amelia and myself were thinking about how Twitter can be used for us, and a quick TweetScan search on “photography” quickly turned up some results that would probably of use to Jac, and I’m sure searches for food would yield similar results.

I think I’ve read quite a bit on Twitter, and I’m ready to progress to Twitter 201 which will talk about how us regular bloggers (ie the non-famous people of the world), may actually have practical uses for Twitter. This’ll probably occur after Chinese New Year, so stay tuned!

New Entrants To The Blogosphere

While the discussion about Facebook fatigue is making its rounds on the internet, I thought I’d post something of cheer and invite you to welcome two friends of mine to the Blogosphere:

Amelia is hosting a food blog, and I assure you that you don’t have to be a foodie to check out her blog. I actually enjoy messing around in the kitchen from time to time, so this is going to be a favourite of mine.

Next we have Jacqueline who is hosting a photography blog. Photography is something I’ve picked up only recently in November 2007, and Jac’s pictures continually blow me away (not to mention I’m insanely jealous of her fisheye lens).

Both Jac and Amelia were fellow travellers with me in New York over the December holidays, and I’m hoping you’ll enjoy their blogs as much as we enjoyed food and photography together in New York. We’re all also current classmates in a social media class in SMU, and I’d love for you to join their communities and enjoy their passion!