I’ve been suspecting that Facebook’s been seeing a decline in activity for sometime. Just about half a year ago, the ‘home’ section with updates from my friends would be flooded hourly. Now I can login after 8 hours, and find that almost nothing has changed.
There are now 15,422 apps on the Facebook platform — how many of them are truly useful? Anecdotal evidence would suggest that the novelty has worn off and users are finally starting to demand more of the applications they install.
The article also has statistics about the number of Facebook app users at their peak, and now:
|All figures in 1,000s|
There have been criticisms of Facebook in recent weeks: Marketing Pilgrim discusses a partnership between Facebook and the Wall Street Journal signalling desperation from either/both parties, and Jaffe Juice #101 has a comment on how disappointing it is that Facebook is not engaging the new media enough moving forward.
Applications are seriously beginning to rub some people the wrong way, and Facebook isn’t exactly providing the innovation that people want, but I don’t think that’s making people tired of Facebook, or making them want to jump aboard the next new platform when it occurs.
Personally I think even with most apps stripped away, the Facebook interface is still superior to Friendster (for sure), and at least for network externality reasons, more popular here than MySpace. There are statistics to prove that MySpace is still dominant, but given that it never really caught on in Singapore, it’s not that relevant.
It would be great to hear what people here think, and maybe get a general idea of how the social networking scene is like in Singapore, and then publish some thoughts on that. My guess on where it’s going is the more frivolous applications (Grow a plant, hatch an egg?) will slowly die off, and the real social applications like iLike and Feedheads will gain popularity, as users begin to realise that Facebook can and should act not just as a Friendster clone, but a place to share information and interests in one central space.