Brian Solis over at bub.blicio.us (who is one of my new March subscriptions) posted an article on Facebook adding a new chat feature, with a link to the Facebook blog telling users about the new feature.
Unfortunately, it doesn’t seem to be available on my Facebook yet, perhaps they’re starting with North America. Nonetheless, I’m excited to start using it.
My first reaction: great! I already think Twitter is so powerful because it almost emulates that “water cooler” or “chatroom” function that the internet used to have (I do miss the chat rooms because MSN is usually just one-to-one) and Ping.sg, a community-focused aggregator already has a chat function on the page as well. It’s almost like we’ve come full circle back to the era of chat.
The second reaction: I’m assuming that you have to remain logged in on Facebook to use the chat and see who’s online. This leads to longer time on the Facebook site, presumably more exposure to the increasing number of Facebook ads, and a way to combat Facebook Fatigue?
What do you think?